If you were stuck on a desert island and could only bring a few modern luxuries with you, what would you take? It’s a fun mind game — but far less fun if you were seriously facing an extended period of time in isolation. And it’s not just the isolation. It’s the fact that we’d have almost no modern technology or comforts to help us get through it. We take a lot of our luxuries for granted, but they’re staples of modern life.
Even so, if you had to choose which you loved the most, what would they be? Thanks to a survey from ThermoSoft, we know what the average American would choose.
“We surveyed 1,000 people and asked them about common American ‘luxuries’ — smartphones, dishwashers, personal trainers, etc. — then we rated their answers based on commitment level and cost,” according to ThermoSoft. Though there was a slew of goods and services ranked, we pulled the top 15. First up? Cable TV.
15. Premium cable
- Cable is becoming less popular in America, with 1.1 million people canceling their subscriptions in 2015.
Though many people are cutting their cable subscriptions these days, it’s hard to imagine the world without Comcast, isn’t it? Though the modern premium cable package is filled with fluff from end to end, most people still like being able to find a sporting event or reality show to watch at any time of the day. And who would want to miss another showing of The Shawshank Redemption?
Next: The average American spends more than $3,000 a year on this.
14. Buying lunch
- The average American spends $3,000 per year going out to lunch.
We all have to eat, and we all love getting out of the office come lunch time. Naturally, the two mesh, and we end up going out to lunch. You can, of course, save money by brown-bagging it. But a peanut butter and jelly sandwich, day after day, is enough to drive anyone crazy. As such, we go out to lunch probably a little too often. And evidently, Americans don’t want to give that up.
Next: You can pry our Netflix passwords from our cold, dead hands.
13. Streaming services
- Streaming service Netflix has close to 100 million subscribers.
We mentioned that people were cutting their cable subscriptions. A big part of that has been the rise of on-demand streaming services, such as Netflix, Hulu, Amazon Prime, etc. They all have their pros and cons, but it’s hard to deny that people love them dearly. There’s a good reason for that: no commercials; premium content; variety; and the ability to watch what you want, when you want, and on where you want.
Next: Some places where people like to watch Netflix? Planes, trains, and automobiles.
12. International travel
- Mexico is the most popular destination for Americans traveling abroad.
The ability to jet around the world is a remarkable feat. Though most of us grew up with the ability to hop on a plane and be pretty much anywhere in the world within a day, a century ago that wasn’t the case. Even a cross-country trip in the not too distant past could take weeks or months. And if you wanted to go overseas? You might be counting the years until you return. It’s no wonder we Americans cherish modern international travel so much.
Next: Of course, when you’re traveling you’re going to want to eat — a lot.
11. Eating out
- Every year, the average American spends $1,200 on fast food.
We’ve already discussed going out to lunch and how much Americans cherish the ritual. Well, we’re going to expand upon it, as the ThermoSoft graphic shows that eating out in general is as beloved as our ability to travel internationally. This is all-encompassing, too, including not just those late-night trips to Taco Bell or Jack in the Box, but also fancy dinners to celebrate birthdays and everything in between.
Next: If you aren’t going to eat out, there’s one appliance you probably rely upon more than any other.
- Roughly 93% of American households have a microwave.
Of all the modern luxuries we enjoy, a microwave might be the most important. And yet, we never really give the microwave much thought. It seemingly cooks and heats up food through magic, and our ancestors would have killed to have one in their kitchens, huts, or caves. Perhaps that’s why it’s so hard to imagine life without the magic food heater box.
Next: Aside from a microwave, is there something else in your house that you simply can’t live without?
9. Large mattresses
- 2% of Americans report never, ever making their beds.
Like microwaves, you probably don’t pay an awful lot of attention to your mattress. Of course, you think about it when it’s bad or if you need a new one. But other than that it’s a place for sleeping or piling laundry. But one modern luxury modern Americans apparently love is big mattresses — you know, the big ones many of us only ever sleep on when we stay in hotels.
Next: Sticking with household goods and appliances, we’re headed back to the kitchen for No. 8.
- Around 75% of American households have a dishwasher.
You love your microwave, and you love your big mattress. And if you grew up or have spent any amount of time without one, you sure as hell love your dishwasher. Doing the dishes is a chore. It’s gross, time-consuming, and completely not fun, which makes modern dishwashers a godsend. If you don’t love your dishwasher, try going without one for a week. You’ll find a new appreciation for it.
Next: Americans can’t live without their makeup.
7. Beauty products
- The average American woman spends up to $300,000 on beauty products in their lifetime.
Many men might remain blissfully unaware of how much makeup and beauty products cost, but they’re insanely popular. In fact, the average woman will spend hundreds of thousands of dollars over the course of their life on beauty products. Men, of course, do some spending of their own. And if this isn’t proof enough, we know Americans are willing to rank beauty products among the luxuries they can’t live without.
Next: We return to a topic we’ve already touched on.
6. Domestic travel
- The average domestic round-trip airline ticket costs around $350.
We’ve already discussed international travel. Americans love their ability to hop on a plane and be in Tokyo, London, or Buenos Aires with relative ease. But how about domestic travel? You know, the ability to hop on a plane and be in Amarillo, Bangor, or Eugene? According to ThermoSoft’s data, we cherish that, too, even more so than international travel.
Next: We discussed king mattresses. And we’re not finished with beds yet.
5. Premium mattresses
- The price range of a queen-size mattress is between $250 and $5,000.
The ThermoSoft survey identifies this as “nice” mattresses, so we’re going to take some leeway with what that actually means. You’ve probably seen commercials for the pillow-top mattress, adjustable mattresses, or even those beds that automatically adjust and contour. This is what we’re talking about. These can be expensive, so it’s hard to say how ubiquitous they actually are. But the people who own them apparently love them.
Next: A mattress needs sheets. And sheets need to be washed and dried.
- 4 out of 5 American households have a dryer.
Interestingly enough, a washing machine didn’t manage to make ThermoSoft’s survey. But a dryer did. Perhaps it’s because you can wash your clothes in a sink or at a laundromat, but people really hate waiting around for things to dry. Air-drying clothes can take days in some circumstances, so it makes sense that people would like the ability to do it in minutes or hours.
Next: Our furry friends
- Pet owners spent $66.75 billion on their pets in 2016.
If you have a pet, it’s hard to imagine life without it. Be it a dog, cat, lizard, or ferret, we Americans love our pets. They become a part of the family, and we spend a lot of money taking care of them. But they are, in many respects, modern luxuries. Households in the past would have scoffed at the idea that we’d spend money feeding random animals wandering around our houses, but these days it’s fairly normal.
Next: No. 2 on the list? Something you’re probably using this very moment.
- In the U.S., there are more than 50 million identified wireless networks.
Though wireless internet connections are fairly ubiquitous these days, that wasn’t always the case. Even 10 or 15 years ago, they were somewhat hard to come by. But with how dependent we are on the internet and the rise of the smartphone, tablet, and laptop, they’re as necessary as any modern luxury.
Next: Speaking of smartphones, you’ll want to hang on for No. 1.
- As of 2017, 44% of the world’s population owns a smartphone.
You might have been able to guess that of all luxuries Americans say they cherish their smartphones the most. It makes sense. A smartphone can do almost anything — it’s a computer, a search engine, a television, a radio, and so much more. Smartphones are still relatively new to the scene, too. The first was released around a decade ago, and very quickly they’ve become indispensable.
See the full chart from ThermoSoft.